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Melbourne s Bourke Street venue Palace Theatre redeveloped into luxury Le Meridien hotel

The gutted shell of one of Melbourne’s most iconic music venues, the Palace Theatre, has been redeveloped into a luxury Le Meridien hotel set to open early next year.

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Qantas pulls on heart strings with Fly Away ad: Five experts share why it works

Qantas pulls on heart strings with Fly Away ad: Five experts share why it works
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Concierge commerce and visual search: Digital trend predictions for 2021

Penso founder and chief executive officer Constantine Frantzeskos. This time last year, futurists predicted the fragmentation of subscription services, adding emotion to AI tools, and an end to cost-cutting to usher in the era of innovation and growth. Then COVID-19 happened, and whatever direction we thought digital trends would head, changed abruptly. Working-from-home technology, delivery platforms and e-commerce were the clear winners as countries and businesses responded to the pandemic with stay-at-home directives. So, given this changed environment, what digital trends will 2021 bring? I see personalisation as the strongest theme threading these predictions together. Here are my top three trends to watch.

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