Volkswagen Group Korea on Thursday appointed Steve Cloete to become the next head of Audi Korea as the German automaker looks for a breakthrough to turn around ailing sales in the local market. According to the announcement, Cloete will begin this new post at Audi Korea starting May 1. The new chief has over 27 years of experience in the automotive industry having worked at Hyundai Motor Group in South Africa and BMW.
BMW Korea has surpassed its competitors in the imported electric vehicle (EV) market by expanding its charging infrastructure and releasing advanced models, data showed Tuesday.
Sales of imported cars from luxury brands such as Mercedes-Benz, Porsche, and Bentley have plummeted in South Korea during the first two months of 2024, coinciding with the government's implementation of lime green license plates for corporate-owned luxury vehicles worth over 80 million won ($61,500). The Korea Automobile Importers & Distributors Association reported a 19.4 percent year-on-year drop in impor.