The growing popularity of Genesis premium vehicles is negatively impacting sales for its two major German counterparts, BMW and Mercedes-Benz. This trend comes as the Korean carmaker s premium positioning strategy has started to create tangible outcomes here and abroad, according to data and industry officials Sunday.
Dealerships affiliated with BMW Korea and Mercedes-Benz Korea incurred substantial losses last year, attributed to what company officials and experts view as excessive promotional campaigns that ultimately impacted earnings, according to company officials and experts, Friday.
Volkswagen Group Korea on Thursday appointed Steve Cloete to become the next head of Audi Korea as the German automaker looks for a breakthrough to turn around ailing sales in the local market. According to the announcement, Cloete will begin this new post at Audi Korea starting May 1. The new chief has over 27 years of experience in the automotive industry having worked at Hyundai Motor Group in South Africa and BMW.
Audi Korea launched the latest models of its all-electric sports utility vehicles the Audi Q4 40 e-tron and Audi Sportback Q4 40 e-tron in the domestic market on Tuesday. The carmaker said the latest electric SUVs have longer driving distances per full charge than previous models, with the Audi Q4 40 e-tron capable of driving 411 kilometers and the Audi Sportback Q4 40 e-tron able to drive 409 kilometers. The e.
Audi Korea said Sunday that it started receiving preorders for the all-new Audi Q4 40 e-tron and Q4 Sportback e-tron, the German luxury carmaker’s full-electric sport utility vehicles, for them to be delivered to customers later this month. Since their debut in September last year, the two battery-powered compact cars have enjoyed immense popularity in Korea, selling nearly 2,000 units in just over three months.