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How to get brand purpose right: industry leaders speak

Purpose without purpose is pointless. And consumers see through that fallacy. Leading industry figures explain how they’re trying to get it right – and where they’ve got it wrong.

United kingdomMarsha jacksonJames smithSophie broadbentGideon spanierJohnty grayJamie hewitsonDan saxbyShannie mearsCampaign breakfast briefingMatt bourn of the ad associationCampaign united kingdomKite factoryMarina chealMatt bournElephant room

Brands pledge to put purpose before profit during Campaign event

Panels on media planning and buying discussed sustainability and ethics.

United kingdomSophie broadbentJamie hewitsonShannie mearsMelda simonDan saxbyKite factoryAdgreen carbonMarina chealAdgreen levyLittle fires sustainabilityComms consultancyElephant roomBlack history month

Campaign kicks off return to in-person events with Breakfast Briefing this month

Campaign kicks off return to in-person events with Breakfast Briefing this month
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomMarsha jacksonJames smithGideon spanierMelda simonJan sangheraJohnty grayJamie hewitsonDan saxbyConscious advertising networkBreakfast briefingKite factoryLittle fires sustainabilityComms consultancyElephant roomஒன்றுபட்டது கிஂக்டம்

Pitch Update: Agency execs return from holidays to slew of big results

Pitch Update: Agency execs return from holidays to slew of big results
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

New zealandUnited kingdomWest midlandsUnited kingdom generalCity ofBeers forevermarkBartle bogle hegartyWunderman thompsonWendy clarkHenry daglishHavas media groupGovernment crown commercial serviceDentsu internationalInternational airlines groupDe beersCrown commercial

Campaign hosts series of summits on industry-shaping topics this autumn

Campaign hosts series of summits on industry-shaping topics this autumn
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomJames smithJohn eganRichard warrenZoe hominickMaria sayansJohnty grayDan saxbySarah jenkinsAlexandra freanJemma perkinsChristian faceyStarling bankLloyds banking groupCampaign mobile gaming summit