Purpose without purpose is pointless. And consumers see through that fallacy. Leading industry figures explain how they’re trying to get it right – and where they’ve got it wrong.
Campaign kicks off return to in-person events with Breakfast Briefing this month campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.