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What is driving brands to launch coffee-based products?

Parle Products, with its Kapi Candy, is the latest to launch a coffee-flavoured product. Earlier Britannia introduced Bis Cafe and mCaffeine has built its entire skincare brand around coffee.

Andhra pradeshTarun sharmaTulsi joshiVs mani coParle productsKapi candyBis cafeKapi candySouth indianNitin tandon productionsKismi cinnamonSleepy owlChocolate coffeeCafe coffee dayBlue tokaiMuscleblaze biozyme performance whey

Why did Parle-G diversify into Oats & Berries and Kismi Cinnamon ?

To make “healthy snacking” affordable and target coffee drinkers, says Mayank Shah, Parle Products’ senior category head.

Mayank shahImarc groupParle productParleg kismiKismi cinnamonParle productsParleg oatsUnibic honey oatmealSunfeast farmlite digestive oatsParle gParleg oats and berriesParleg cinnamon

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