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Kirstie s Witnesses – The Shetland Times Bookshop
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Rowse ditches black plastic lids on honey bottles in sustainability play
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Rowse ChocoBee
This week s batch of new products includes Ireland s Valeo Foods taking Rowse honey into the UK chocolate spreads category and Nestlé is launching Lily s Kitchen pet food in China.
Valeo takes Rowse honey brand into chocolate spreads
Ireland-based Valeo Foods has taken its UK honey brand Rowse into chocolate spreads.
It has launched ChocoBee, which is made from just honey and sustainable cocoa. The new product marks Rowse s first foray beyond honey.
Kirstie Jamieson, the brand s marketing director, said: We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably-sourced ingredients.
By Daniel Woolfson2021-02-01T14:58:00+00:00
Source: Valeo Foods
Rowse said shoppers were ‘looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products’
Rowse Honey is set to battle Nutella with a move into chocolate spreads.
Rowse – the UK’s biggest honey brand – has launched ChocoBee, a spread made from a combination of honey and sustainable cocoa, taking it outside pure honey for the first time.
The brand said it had “devoted significant investment” in developing the spread, which was “informed by extensive consumer and market research”, citing “ambitious plans” to grow outside its honey heartlands.
By Lyndsey Cambridge2021-01-15T11:57:00+00:00
Peanut butter, jam and other spreads are flying. But we’re not just smearing them on bread any more. So what’s behind the boom?
At last, something to toast! Britain has rediscovered the joys of jam, marmalade and other spreads. Sales are up £120.8m (21.7%) on volumes up 24.8%, making spreads one of the biggest winners of the past year [Kantar 52 w/e 29 November 2020].
Every spreads subcategory is growing; even jam, marmalade and curd, which had been struggling for years until Covid-19 came along. Breakfast has been reborn. Commuters who once ate the most important meal of the day en-route to the 6.20am to Charing Cross can now take more time over their breakfast before starting a day’s work at home.
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