Rowse ChocoBee
This week s batch of new products includes Ireland s Valeo Foods taking Rowse honey into the UK chocolate spreads category and Nestlé is launching Lily s Kitchen pet food in China.
Valeo takes Rowse honey brand into chocolate spreads
Ireland-based Valeo Foods has taken its UK honey brand Rowse into chocolate spreads.
It has launched ChocoBee, which is made from just honey and sustainable cocoa. The new product marks Rowse s first foray beyond honey.
Kirstie Jamieson, the brand s marketing director, said: We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably-sourced ingredients.