discounts is selling fine art on its website. costco sells just about anything. why not? reporter: a latiss lithograph for $1,049. andy warhol for more than $1,000. a lot of campbell soup cans. or to put it another way, 2,336 rolls of kirkland brand toilet paper. or 187 pounds of cashews. costco says it keeps the cost below those of most art galleries by charging no more than a 4% mark-up on all retail items. business is booming since the art was first listed two weeks ago. if you go online, you notice all the masterpieces are out of stock, sold out. i mean, i like costco, but for fine art, i would rather be in person. they re a big company, and i would trust to buy fine art from them. reporter: the artwork will join other luxury offers like jewelry and wedding dresses. believe it or not, fine art has been sold at lines before.
everybody takes their coffee a different way. well, it sounds very much like wine tasting. because this is also the same kind of thing. it s a grown crop, coffee beans have good and bad years, believe it or not. rick: really? our top coffee from last year didn t even make the list this year. this is how they do it. it s a blind test. meaning they don t know what they re tasting at all. everything is done exactly all the coffees are made the same way, made in the same kind of coffee maker and they re served black. nothing in them. rick: that s how we re drinking it. i don t see any of the big major brands. no. rick: why not? the folger s and the other one made our not too hot list. arthel: and you brought the kirkland brand. i did. i brought runners up and this is an interesting runners up. this is the new england coffee. this is a decaf, it s the only one that made we pitted the decaf against the caffeine and
finding is no more instant gratification. delayed. so, you know, used toob when credit was easy and cheap, we with go out and buy now, pay later. now we re waiting for lz deals. we don t feel bad about making the sacrifice. that s one of the trends of the study. all right. are you finding that this extends to everybody out there? that it s almost a societal change or that s interesting. 40% of those surveyed say they are making the changes and becoming less wasteful because they have to. but over 55% actually say they re making these changes because this is the new normal. they want to be more resourceful. they don t juwant to be so wasteful. they don t want to return to. that many are remorseful that they spent in the prerecession years. what about private labels? are those popular? they are. i don t know if you do costco, kirkland brand or whatever. but private labels are more popular. three quarters of people surveyed say they actually have tried or more interested in tryi