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Six ways retail media is evolving in 2023 | Analysis

Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.

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10 Certain Retail Predictions for 2023

What’s in store for retail media, the metaverse, AI content generation and more?

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E-Commerce - Does Attribution Matter Anymore?

E-Commerce - Does Attribution Matter Anymore?
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Amazon Prime Day 2022—everything brands need to know

Amazon Prime Day 2022—everything brands need to know
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Retail media networks are growing—but brands confused on how to spend ad dollars

Retail media networks are growing—but brands confused on how to spend ad dollars
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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