In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences t
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE
Nielsen Launches Four-Screen Ad Deduplication, Its Methodology For YouTube tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
Studio71 taps Nielsen for Always On Digital Ad Ratings adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Global media company Studio71 and Nielsen today announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The