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Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention.
Here, Nick Richardson, Founder and CEO, The Insights People, and Licensing.biz’s Robert Hutchins explore the latest trends and data to be shaping the shifting media landscape.
The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids Insights Media Mix Compass
New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest – ToyNews toynews-online.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from toynews-online.biz Daily Mail and Mail on Sunday newspapers.