soul. making you cocoa for cocoa puffs. reporter: a cornell university study found that adult cereals are placed on higher shelves. kid seriar cereals from lower os as if from down there the characters are trying to establish eye contact at kids. the eyes are deflected at a downward angle about 9.6 degrees. what are you looking at your silly rabbit? the study found that characters on adult creer yalts look straight ahead meeting adult gazes. don t look at me that way. you re all cereal offenders, especially you, tony. they re great! great. you i ll never be able to walk down a cereal aisle again without feeling eyes on me. the study s author say it s known that direct eye contact between humans encourages trust. but would that hold true for direct eye contact with cereal box characters? 63 participants, really we re not making this up, were shown the rabbit from trix.