trying to establish eye contact with kids. what are you lookin at, you silly rabbit? characters on adult cereals looked straight ahead, meeting adult gazes. don t look at me that way, you re all cereal offenders, especially you, tone eye. they re great! reporter: now i won t ever be able to walk down a cereal aisle again without filing eyes on my. it s known that direct eye contact between humans encourages trust, but would that hold true for direct eye contact with cereal box characters? 63 participants, really, we re not making this up, were shown the rabbit from trix, either with his eyes down or looking straight at the viewer. a filing of connection to the brand was 28% higher when the rabbit looks straight at the test subject. silly rabbit, kix are for
soul. making you cocoa for cocoa puffs. reporter: a cornell university study found that adult cereals are placed on higher shelves. kid seriar cereals from lower os as if from down there the characters are trying to establish eye contact at kids. the eyes are deflected at a downward angle about 9.6 degrees. what are you looking at your silly rabbit? the study found that characters on adult creer yalts look straight ahead meeting adult gazes. don t look at me that way. you re all cereal offenders, especially you, tony. they re great! great. you i ll never be able to walk down a cereal aisle again without feeling eyes on me. the study s author say it s known that direct eye contact between humans encourages trust. but would that hold true for direct eye contact with cereal box characters? 63 participants, really we re not making this up, were shown the rabbit from trix.