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South Korean automaker has now officially changed its name in the country. The company Kia on Monday said changed its name to Kia India from Kia Motors earlier.
The change of name has recently seen much in the market as it has slowly become the part of company s new brand identity. It symbolises to become an enterprise that invests in and produces more than just vehicles. It can offer a long-range of sustainable mobility solutions, it said. The brand has removed the word Motors from its earlier name after ratification by the Ministry of Corporate Affairs and will now function under the corporate identity of Kia India Pvt Ltd. The company has changed its logo and name at its Anantapur manufacturing facility. Earlier this year, Kia had unveiled its new corporate logo and global brand slogan. The Kia India will niw6 signify its transformation and all-new brand purpose. The new logo was unveiled in Incheon, South Korea.
Highlights
The change of name is part of the company s new brand identity which symbolises it becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions.
The company has changed its logo and name at its Anantapur manufacturing facility in Andhra Pradesh and will carry out the same at its dealerships in a phase-wise manner, it added.
Earlier this year, Kia had unveiled its new corporate logo and global brand slogan signifying its transformation and all-new brand purpose.
South Korean automaker Kia has officially changed its name in the country to Kia India from Kia Motors earlier.