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Motoring with Bob Roco ROMEO: Kia, taking on the Big Three - The Business & Financial Times

Motoring with Bob Roco ROMEO: Kia, taking on the Big Three - The Business & Financial Times
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From $20k budget hatchbacks to a $100k premium electric SUV in just a handful of years - How Kia transformed its image and become a pain for brands like Mazda, Toyota, Mitsubishi and even Hyundai

Kia has a longer history than you might think but how, exactly, did it get from selling $20k budget hatchbacks to $100,000 electric SUVs in just a handful of years?

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