Little Black Book, The ECD at Havas Middle East on being a global citizen, Dubai’s sense of infinite possibility and why he’s hitting the accelerator at full throttle
Details 31 May 2021
Globally there has been a deepening cynicism accompanied by a growing expectation gap in consumer s relationship with brands and businesses. This is mirrored across Asia Pacific as well, said the Meaningful brands report 2021 by Havas. The report has shown significant long-term trends towards consumers seeking meaningful and sustainable action for the good of society and the planet. However, many have felt let down by enterprises making empty promises. Around 71% of 395,000 global respondents said they have little faith that brands will deliver on promises, and only 34% of consumers think companies are transparent about its commitments and promises.
The report also noted that
Around 395,000 consumers around the world were surveyed as a part of the report that finds cynicism at an all-time high; less than half of brands are seen
Havas Media SG ramps up performance offering inking strategic agency alliance Details 12 May 2021
Havas Media Singapore has partnered with regional digital advertising company First Page Digital to ramp up its performance marketing offerings, focusing its capabilities on search engine optimisation (SEO).
Through the strategic alliance, Havas Media and its appointed clients will receive exclusive SEO services from the company. According to the company, the strategic alliance will enable Havas Media clients to have stronger understanding of audience behaviours in search and content preferences, leading to more evidence-based actions and optimal outcomes in organic and paid targeting .
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