Brands barbie, fisher price and moi, that is mattel to find out how his company s fortunes are being revived. Wherever you are joining around the world, once again hello and welcome to the programme. It is a billion dollar industry driven by creativity and innovation with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales by 2030 and that estimate is at the conservative end of the scale. But falling birth rates and some of the highest inflation rates we have seen in decades have created challenging conditions for manufacturers and retailers and signal more tough times to come. While the covid pandemic boosted sales of toys and games temporarily, big name companies reported sales have started to slip back once again. Let s look at some of those numbers. Local toy sales reached $108. 7 billion in 2023, a 2% drop compared to 2022 with toy companies calling it a normalisation process after that exceptional growth linked to the pandemic. But acr
The guided bombs that moscow used to attack kharkiv, they are not as precise as ballistic rockets or cruise missiles. Their main purpose, their main aim is to cause devastation and this is exactly what the kremlin wants to achieve, kyiv says. Therefore they asked their partners to provide them with long range weapons and president zelensky has already responded to this attack by once again calling on his partners to allow them to use these weapons to hit targets deep inside russia. Ukraine currently cannot use weapons provided, such as storm shadows and other missiles, to hit deep inside russia and the ukrainian partners say that if they allow them to do so, it will only escalate the war. However, the ukrainian authorities say that these weapons will be used only to hit military targets such as airfields from where russian bombers take off and attack ukrainian cities. On friday, ukraine s president zelensky fired the head of the ukrainian air force, mykola oleshchuk, days after an f 16
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