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Date Time Study examines keys to success for contact tracing Research examining the effectiveness of contact tracing systems in the hospitality sector has identified factors that influence buy-in from the public. Dr Raymond Xia. Dr Raymond Xia, Associate Investigator of the collaborative study, says a key for restaurants, cafes, and bars to encourage customer participation in contact tracing is to build trust by stimulating their thinking rather than their feeling. “Appealing to customers’ brains (knowledge) rather than their hearts (emotions) can increase the effectiveness of contact tracing as people are more likely to participate. Essentially – if a customer is confident in the establishment and their contact tracing system, they are more likely to provide their details. In establishments where there is scepticism over the establishment or the contact tracing system, then buy-in decreases,” Dr Xia says.

Republic ofNew zealandUnited kingdomDa nangÐn ngRaymond xiaKhai tranUniversity of otago phUniversity of danangDr donia waseem university of bradfordInternational journal of hospitality managementAffective trust on customer cooperation in contactDr raymond xia university of otagoDr joseph chen macquarie universityUniversity of otago doctor business administrationDr yi li macquarie university