Bras N Things builds on I Am Many Things brand positioning
By Imogen Bailey | 22 April 2021
Bras N Things has called on five Australian women to share wisdom they ve received throughout their lives as part of its Mother s Day campaign.
Montaigne (pictured), Khadija Gbla, Tahlia Giumelli, Steph Claire Smith and Helen Chik star in the Wisdom from the Motherland campaign, which showcases the Mother s Day collection.
As part of the campaign, each woman has shared some wisdom from their own life experiences as women, mothers, daughters, activists, artists, leaders, and creators, which will appear on campaign imagery in stores and online.
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8 high profile women on their biggest failure, and what it taught them. Mamamia 8/03/2021 © Getty Images 8 high profile women on their biggest failure, and what it taught them.
Few things in life are guaranteed, but failure - in varying degrees, in varying moments - is one of them.
We all fail. We probably all fail
often, but failure is something we are all conditioned to shun and avoid.
In 2021,
Mamamia is embracing failure.
The hope is to normalise things not always turning out how you wanted them to. We want to encourage women to take risks and put themselves out there, accepting failure as a possibility but not letting it stop you from pursuing your wants and needs.