Bras N Things Natalie Chalmers reveals the challenges behind repositioning a 30-year-old brand 28 July 2021
Bras N Things head of marketing Natalie Chalmers details the challenges the lingerie retailer is facing and how it is working to overcome them.
Repositioning a brand takes time and so, as much as I want to go out and say, come and try us, and, come and have another look, for anyone that hasn t been back in for a while, it does take time.
I sit inside the brand every day so I know what we have to offer, but it s about getting that out to consumers, and encouraging her to join the community.
Bras N Things reveals new charity partnership
By Imogen Bailey | 15 July 2021
Ragtrader.
The partnership will see Bras N Things donate profits from the sales of select PJ sets and a dedicated tote bag to WAGEC, helping to further the organisation s work in providing support for women and families in crisis. We re looking to empower women and children to build safe futures, end gender based violence and create a community where women and children are safe to confidently be themselves, Chalmers told
Ragtrader. So this is an incredible partnership for us, the women that work at WAGEC are just exceptional with the work they re doing.
Bras N Things builds on I Am Many Things brand positioning
By Imogen Bailey | 22 April 2021
Bras N Things has called on five Australian women to share wisdom they ve received throughout their lives as part of its Mother s Day campaign.
Montaigne (pictured), Khadija Gbla, Tahlia Giumelli, Steph Claire Smith and Helen Chik star in the Wisdom from the Motherland campaign, which showcases the Mother s Day collection.
As part of the campaign, each woman has shared some wisdom from their own life experiences as women, mothers, daughters, activists, artists, leaders, and creators, which will appear on campaign imagery in stores and online.
Bras N Things recruits Aussie DJ favourite for new campaign
By Imogen Bailey | 28 January 2021
Bras N Things has brought its I Am Many Things brand positioning to its new Valentine s Day campaign, My Love Is.
Inspired by the I Am Many Things messaging, the My Love Is campaign celebrates the many things love can mean to people, head of marketing Natalie Chalmers said. We all know you don’t need a ‘loved one’ in your life to enjoy Valentine’s Day – why limit yourself? Love means something different to each and every one of us, and Bras N Things Valentine’s Day campaign embraces that.
The music producer wears natural-look makeup, including eyeliner and a touch of lipstick.
Stunner: DJ Tigerlily, whose real name is Dara Hayes, looks radiant as she poses on a bed of multi-coloured rose petals in the campaign photos
In another photo, she sports a satin sleepwear set featuring love hearts.
Meanwhile, Oceana holds a sunflower up to her face as she displays her lean legs in navy pyjamas.
She also shows off her abs in lingerie, including a red bra and briefs paired with stockings and suspenders.
Legs eleven! Oceana holds a sunflower up to her face as she displays her lean legs in pyjamas