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the first quarter that it was available in 2007. the last quarter of this year, over 50 million units sold. i would point out one other thing also. that is you don t have to necessarily be a market leader to make a lot of money. this year so far, iphone sales or smart phone sales overall, apple is losing out to samsung. i think the total is 52 million to 78 million for samsung. a lot of people like the android phones, too. apple is the one that invented it. sadly, you know, mark fauber talked to you about how disruptive technology can be. this was the blackberry i was never going to leave. i would never get rid of it that i could touch the key bore and see the keys on. sadly it s not been used in seven or eight years. neil: the killer with that, buddy, that was the industry giant. that was the good luck trying to take it out. it s a reminder again and again,

Market leader50 millionIphone 8Smart phone sales52 million78 millionMark fauberKeys onIndustry giant