‘Research shows that 64 percent of consumers try new products because the packaging catches their eye,’ says Vanita Marzette, senior product manager for wine and spirits at Avery Dennison. ‘You have about three seconds to catch a consumer's eye at the shelf, which makes packaging and label design crucial. Choosing label materials that help you stand out can greatly impact
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The importance of labels in sustainable packaging
Kevin Frydryk from US-based Resource Label Group gives a step-by-step guide to designing and procuring more sustainable labels for your products.
Kevin Frydryk Resource Label Group Your brand is likely facing immense pressure to step up your sustainability game:
Major retailers like Target, Walmart and Kroger have imminent sustainability requirements for their suppliers.
Investors have a heightened focus on the environmental, social and governance (ESG) measures of the companies in their portfolios.
Customer scrutiny misses nothing. While sustainability as a strategic initiative encompasses much more than packaging (social, economic and environmental factors must all be considered), packaging is the one touchpoint all consumers, value chain partners, investors and retailers will see. And what they’re looking for isn’t a vague, greenwashed message about how great your packaging is for the environment.