Consumer goods maker Emami Ltd. has acquired Reckitt’s prickly heat powder and talc brand Dermicool for Rs 432 crore, excluding taxes and duties.
“The acquisition is funded through internal accruals and is subject to customary closing conditions,” the Kolkata-based company, said in its stock filing on Friday.
Dermicool is popular for providing cooling and respite from prickly heat caused during summer season and has high consumer connect through its marketing campaign jingle, 'Aaya Mausam Thande Thande Dermicool Ka'.
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