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FairPrice agency Socialyse on trendjacking hacks post Star Awards spin Details 23 April 2021
Recently NTUC FairPrice caught the attention of consumers when it put a hilarious spin to outfits worn by local celebrities at last weekend s Star Awards, an award ceremony hosted by Mediacorp for its Chinese TV and radio programmes. In a Facebook and Instagram post, FairPrice compared the outfits of three celebrities (Elvin Ng, Chantelle Ng, and Joel Choo) to similar-looking food and beverages such as a raspberry dessert, donuts and, and local drink iced teh (or tea).
This is not the first time the FairPrice brand has jumped on a trending topic to promote its own good. Last year, during the iPhone 12 launch hype, the brand also used the hashtag #NotiPhone12 to promote its range of apples with a link to its eCommerce site. On its imagery, it highlighted that its item “Costs less, tastes better .
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NanoMalaysia Bhd has entered into a memorandum of agreement (MoA) with 10000StartupsIndia, one of India’s technology incubators, together with Malaysia-based Foodie Box Group to kick-start a nanotechnology commercialisation initiative.
“We have 61 small and medium enterprises (SMEs) and start-ups under our programme, [which are] ready to collaborate, and 55 intellectual property rights (IPRs) to be exploited for the proposed technological and commercial partnerships,” NanoMalaysia CEO Dr Rezal Khairi Ahmad tells
Digital Edge.
The initiative, which involves Malaysian start-ups and SME partners, is expected to accelerate and scale up more than 1,000 India-based start-ups, SMEs and micro enterprises, says NanoMalaysia in a March 25 statement.
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Keat Ng did not plan to be an architect. In fact, he decided to take up the profession just a week before sending off his university application.
“I was trying to decide between mass communication and architecture, but genuine interest related to architecture started to surface during that last week. I have since discovered that mass communication and architecture are very much interlinked and share many qualities,” says Ng.
Ng registered his practice, KKNG Architect, in 2002 but started running it only in 2010.
“I had, by then, gathered enough confidence and understanding, especially after working on the Qatar National Library. There was high complexity in design, detail and management, such that I felt it was the right time to contribute to the architectural landscape in Malaysia and the region.
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Malaysia
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