This marks Kenji Chai first-ever collaboration with a watch company – and he sees great symbolism in the experience and end products. Photo composite: Boldr
When it comes to his art, Kenji Chai is not afraid of going all out to catch attention. His colourful graffiti are a well-known sight in Kuala Lumpur. In 2018, he even painted a 25-storey mural – which was later certified by
The 39-year-old Sabahan recently bagged a collaboration with an independent Singaporean watchmaker. The limited-edition Venture watch from Boldr, sports Chai s famous grafitti character: Chaigo the dog.
Chai s artwork of Chaigo is displayed proudly on the dial. He also has a hand in designing the interchangeable strap. This is in addition to a collector’s Chaigo action figure, plus a set of very special (and colourful, naturally) stickers.
Chef James Won s restaurant bouchon Enfin names comms partners ahead of launch Details 01 February 2021
French restaurant bouchon Enfin has appointed Beatnk and REBL as its communications partners ahead of its launch to oversee strategic and creative communications, influencer management, as well as digital and social media. Bouchon Enfin is founded by chef James Won and business partner Scott Lim, and is inspired by the concept of restaurants in France s Lyon, which are known for their convivial atmosphere and family-style dining. The restaurant intends to serve up French dishes with a Malaysian spin.
Beatnk will take the lead in strategic communications and creative directions supported by independent design house Roshambo and PR practitioner Jillian Toyad, while REBL Malaysia will handle all social content and strategic components and for influencer marketing. REBL is supported by influencer marketing firm Komaci in this aspect.
Kenji Chai × BOLDR Venture Chaigo Limited Edition Watch Is Joy Manifested
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Limited edition watches come in all shapes and sizes. Sometimes they make sense, sometimes they don’t. Sometimes they come from a good place, sometimes it is clear they don’t. When I first heard about the Kenji Chai × BOLDR Venture Chaigo Limited Edition I took a moment to get my head around it. While Swatch has been doing collabs of this nature for literally decades, it is rarer for a micro/small independent to enter such a field. After doing my research, I decided it shouldn’t be. The world needs more joy in it. And so thanks to BOLDR, Kenji Chai, and Chaigo (the blue stray dog) himself…