Fear of protests prompted the streaming giant to shift an anticipated presentation for advertisers to a virtual event and a top executive to skip an honorary gala.
The two titans of the video streaming wars – Netflix and Disney+ – have long resisted commercials. But with the pandemic-induced surge of subscriptions waning, they’re starting to come around to it.
With inflation high and the pandemic-induced surge of subscriptions waning, more major media and tech streaming companies are offering viewers a deal: exposure to ads in exchange for lower prices.
The two titans of the video streaming wars Netflix and Disney+ have long resisted commercials, showing a reluctance to have premium series like "Stranger Things" or "The Mandalorian" run alongside commercials hawking dish soap, soda and medications.