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Soup-To-Nuts Podcast: QVC, live-streaming help brands drive discovery, trial among at-home shoppers

Soup-To-Nuts Podcast: QVC, live-streaming help brands drive discovery, trial among at-home shoppers
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You Can Now Get Boxed Creamy Vegan Risotto at Whole Foods Nationwide

Shares On March 11, veggie rice brand RightRice will debut at Whole Foods Markets nationwide. The brand’s line will include vegan flavors such as Creamy Parmesan, Wild Mushroom, Basil Pesto, and Creamy Cracked Pepper. The risotto is made with lentils, chickpeas, and green peas, and its standout Creamy Parmesan flavor includes garlic, onion, lactic acid, and lemon juice. Unlike traditional risotto, this product can be cooked in just 12 minutes. Each 6-ounce pouch retails for $3.99. “As consumers are looking to incorporate more plant-based products into their diets without sacrificing taste or flavor, RightRice Risotto continues our focus on reimagining the rice aisle and redefining classic rice dishes,” RightRice founder and CEO Keith Belling said. “We are thrilled to be partnering with Whole Foods Market for the launch of this first-of-its-kind product.”

Keith bellingWhole foods marketWhole foods marketsCreamy parmesanWild mushroomBasil pestoCreamy crackedRightrice risottoகேய்ட் மணிமுழு உணவுகள் சந்தைமுழு உணவுகள் சந்தைகள்காட்டு காளான்துளசி பெஸ்டோகிரீமி கிராக்

RightRice Risotto takes rice from side dish to convenient, plant-based meal solution

RightRice Risotto takes rice from side dish to convenient, plant-based meal solution RightRice has launched its newest innovation in the rice category, RightRice Risotto, a veggie-based product line that is dairy-free using just water while achieving the same level of creaminess the well-known rice dish is known for (in under 15 minutes), says the company. Keith Belling, founder of RightRice, says the high-level goal for the brand has always been to reimagine the rice aisle and bring to market nutritious plant-based main meal solutions that deliver on taste and convenience for consumers. “As we’ve come to really understand the versatility of our product and consumer needs, we’ve seen the opportunity to look beyond rice as a favorite side dish and move towards this plant-based meal solution notion,” Belling told FoodNavigator-USA.

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