RightRice Risotto takes rice from side dish to convenient, plant-based meal solution RightRice has launched its newest innovation in the rice category, RightRice Risotto, a veggie-based product line that is dairy-free using just water while achieving the same level of creaminess the well-known rice dish is known for (in under 15 minutes), says the company.
Keith Belling, founder of
RightRice, says the high-level goal for the brand has always been to reimagine the rice aisle and bring to market nutritious plant-based main meal solutions that deliver on taste and convenience for consumers.
“As we’ve come to really understand the versatility of our product and consumer needs, we’ve seen the opportunity to look beyond rice as a favorite side dish and move towards this plant-based meal solution notion,” Belling told FoodNavigator-USA.