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In Unfrosted, Jerry Seinfeld gives the Pop-Tart an absurd origin story

Slideshow: New products from Keebler, Deux and Miss Jones Baking Co

Creator of Pop Tarts, William Post, Dies

William Post, who helped create Pop-Tarts, dies at 96

Bill Post, veteran and an inventor of the Pop-Tart, dies at 96

Bill Post, Army veteran who helped create the on-the-go breakfast as an inventor of Pop-Tarts, leading the Michigan baking team that developed an unpretentious, toaster-friendly pastry with a fruity filling and ineffable space-age sweetness, died Feb. 10. He was 96.

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