As part of India s anti-tobacco drive, the health ministry this week ordered streaming platforms should within three months insert static health warnings during smoking scenes.
Streaming giants Netflix, Amazon and Disney on Friday privately discussed a possible legal challenge and other ways to stall India s new tobacco warning rules, amid fears they will need to edit millions of hours of existing web content, sources said.
The Telecom Regulatory Authority of India (Trai) has received several representations, particularly from cable operators, to bring over-the-top (OTT) platforms under its regulatory ambit to create a level-playing field