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Page 3 - Katy Loria News Today : Breaking News, Live Updates & Top Stories | Vimarsana

AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season

This innovative tool combines viewership, ad exposure and market segmentation data to optimize converged TV campaigns. The result is more efficient and effective multi-screen media plans. . | April 14, 2023

Katy loriaCampaign optimizationCampaign measurementComcast advertisingAudiencexpress chief revenue officer katyAdvertiser perceptionsComcast advertising ownedComcast corporation stock exchangePress releaseEdia cmcsa us20030n1019

Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers. The arrangement will help optimize supply chain consistency and financial and. | February 1, 2023

New yorkUnited statesFrance generalCity ofUnited kingdomSan franciscoKaty loriaTom grantReckitt benckiserLinkedin havas media groupA comcast companyHavas media group on twitter havasmediaHavas media groupHavas groupFreewheel council for premium videoNorth america

Estrella Media and FreeWheel team up to accelerate more advertising on their Spanish-language channels

The strategy is aimed at generating value and monetizing the Hispanic audience of connected television (CTV).

Rica famosa latinaKaty loriaOutintech vetswhocodeDon chetoHorowitz researchA comcast company freewheelEstrella mediaChief digitalStreaming officerEstrella newsEstrella gamesRegional mexican radio awardsComcast companyEstrella media and freewheel team up to accelerate more advertising on their spanish language channels

Estrella Media Taps Freewheel for CTV Advertising

The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage

Katy loriaHorowitz researchEstrella mediaEstrella newsEstrella games

Estrella rolls with FreeWheel to accelerate connected TV ad growth

Looking to add value and monetise its US Hispanic audience, Estrella Media is partnering with global ad technology platform provider FreeWheel to expand its con.

Rica famosa latinaKaty loriaDon chetoHorowitz researchEstrella mediaEstrella newsEstrella gamesPremios de la radio regional mexicanUnited statesIspanic audienceSpanish languageEstrella mediaD technologyOnnected tvAdvertising businessRica famosa latina

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