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This innovative tool combines viewership, ad exposure and market segmentation data to optimize converged TV campaigns.
The result is more efficient and effective multi-screen media plans.
. | April 14, 2023
Modern marketing and brand development now rely heavily on digital advertising. Companies and marketers must have an effective plan that takes advantage of these new opportunities as digital media usage increases. In order to do this, Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP) are essential elements of every effective digital advertising campaign. The best DSPs […]
Aiming to address the need for innovation in TV advertising, campaign measurement adtech company Realytics has launched Box Exposition Engagement (BEE), a singl.