Paper Moose expands with appointment of 2 creative directors
May 12, 2021 1:39
Creative agency Paper Moose has announced the hire of two new creative directors, with Jeremy Willmott and Kate Holdsworth appointed to the roles.
The appointments come as the agency continues to grow in size and scope, and Paper Moose said changes reflect a stronger focus on conceptual creative capabilities.
L-R: Nick Hunter, Jason Fidel, Georgia Shillington, Katie
McIntyre, Pete Saladino, Kate Holdsworth, Divya Abe, Jeremy Willmott.
Willmott most recently spent four years as creative director for The Hallway, working across clients including ANZ, Google and Dexus. Prior to that, he had stints at M&C Saatchi, Saatchi & Saatchi, Kalido Australia and Red Engine SCC.
April 29 2021, 10:03 am | BY Ricki Green | 1 Comment
The University of Technology Sydney has launched an upbeat TVC via Paper Moose, encouraging potential students to invent their next move and get started with further study.
The spots launch off the back of last year’s highly successful ‘Invent You’ campaign, which saw postgraduate enrolments skyrocket 78% – right when universities were suffering the effects of the global pandemic.
Says Katie MacIntyre, art director, Paper Moose: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”
April 29, 2021 3:44
The University of Technology Sydney (UTS) has launched a new TVC encouraging potential students to ‘invent their next move’, and take up further study.
The campaign builds on last year’s ‘Invent You’ campaign, also developed by Paper Moose after winning the account.
Katie MacIntyre, art director at Paper Moose said: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”
The campaign was an in-house production by the Sydney agency, which showcases the university’s grounds, and invites prospective students to return to in-person learning.
The pandemic has upended almost every aspect of school. Educators are rethinking instruction, testing, teacher preparation, the role of technology, attendance and even the length of a school day and structure of a school year.
The pandemic has upended almost every aspect of school. Educators are rethinking instruction, testing, teacher preparation, the role of technology, attendance and even the length of a school day and structure of a school year.