April 29 2021, 10:03 am | BY Ricki Green | 1 Comment
The University of Technology Sydney has launched an upbeat TVC via Paper Moose, encouraging potential students to invent their next move and get started with further study.
The spots launch off the back of last year’s highly successful ‘Invent You’ campaign, which saw postgraduate enrolments skyrocket 78% – right when universities were suffering the effects of the global pandemic.
Says Katie MacIntyre, art director, Paper Moose: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”