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the clock radio or do you just compromise and listen to the today programme? you can be honest, you are amongst friends. i have the privilege of listening to fabulous radio from the uk and across seven other countries around europe where we operate as well. so four nordic countries, most recently the republic of ireland, poland and slovakia, and everywhere we are, we find that radio as a medium, as a platform, is enduring and growing. very diplomatic answer. you are not naming one. but also with us today are iain lee and katherine boyle, presenters of the late night alternative. iain, for our listeners who are not familiar, how would you describe the programme? it is a surreal, psychedelic phone in show, where instead of stirring hate and pointing out others that look and sound different and saying, hate them, we celebrate love, life and art. and to be difficult, you are not actually on late at night any more, you are on in the morning. yes, we decided we could mix it up because we are
so can you envisage more radio stars copying what iain is trying? i think that the transition that radio, it is a wonderful world, radio into the wider world of audio, it is creating such a lot of opportunities for content creators to try new things. so i think what iain and katherine are doing will teach us all something about how to connect one to one with audiences and how to build loyalty, what works in that context and what doesn t, because this move towards greater personalisation and greater targeting is something, you know, that train has left the station and that is where we are all headed. do you have anyjobs, paul? that is a genuine question. well, thank you very much. i m sorry, we have run out of time. thank you very much to all of my guests today. that is it. madhumita murgia, european tech correspondent for the financial times, paul keenan, president of audio at bauer, iain lee, presenter of the late night alternative, katherine boyle, producer of the late night alternat
so we are very confident that this will kind of fly. let me bring in iain lee and katherine boyle here, because your career kind of mirrors what we are talking about here, and, in fact, i should say for listeners, the three of us actually worked together about nine or ten years ago, where i was briefly your producer on breakfast radio, iain. we had to get up at 3:30am, it was wonderful working with you but horrendous getting up at that time. i know, it is a much more civilised time and the three of us look much better for it as well, right? tell us about yourjourney, because you two were broadcasting the late night alternative on talk radio and then you are moved to twitch, which is the massive streaming platform owned by amazon. how did that come about? when i was no longer required at talk radio. here is a weird thing, jeremy vine tweeted, best of luck, iain,
president of audio at bauer. paul is in charge of a whole host of stations, such as magic, kiss, absolute, and many, many others. paul, you can t have the time to listen to all of those every morning, so do you vary the clock radio or do you just compromise and listen to the today programme? you can be honest, you are amongst friends. i have the privilege of listening to fabulous radio from the uk and across seven other countries around europe where we operate as well. so four nordic countries, most recently the republic of ireland, poland and slovakia, and everywhere we are, we find that radio as a medium, as a platform, is enduring and growing. very diplomatic answer. you are not naming one. but also with us today are iain lee and katherine boyle, presenters of the late night alternative. iain, for our listeners who are not familiar, how would you describe the programme? it is a surreal, psychedelic phone in show, where
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