Eco labels, from Fairtrade America to Marine Stewardship Council to Non-GMO Project, can help tip the scales when consumers are deliberating between products at shelf and even encourage them to try a new or unfamiliar brand, according to leading sustainability certifying organizations.
Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified products, Amanda Archila, Fairtrade America Executive Director, shared during a webinar.
Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified products, Amanda Archila, Fairtrade America Executive Director, shared during a webinar.
Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified products, Amanda Archila, Fairtrade America Executive Director, shared during a webinar.
By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.