Chinese electric vehicle company Nio, currently positioned as a maker of premium electric vehicles, is building up a sub-brand for mass-market models to compete in the mainstream segment populated by brands such and Volkswagen and […]
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A facelift for the world’s oldest luxury department store
CEO of Oslo department store Steen & Strøm, Annette Lund, explains how she is revamping the 224-year-old retailer in the hopes of it emerging from the pandemic as an international destination.
CEO Annette Lund
The refurbishment of the luxury department store, which was founded in 1797 selling groceries, wine, wool and cotton, has created a new entrance on Oslo’s busiest shopping street, Karl Johans gate. The retailer anticipates this will increase footfall from 2.2 million to 5 million people per year. The entrance includes a new atrium with a pop-up space that will be devoted to seasonal products and leads to the new beauty hall with a fragrance bar, grooming area and the first Dior beauty boutique in the Nordics.
10 May 2021 1:01 pm / 0 comments
Nio recently held a press conference detailing its entry into Europe, with Norway being the first market where it will establish a foothold. According to the Shanghai-based EV company, it will set up a “full-fledged ecosystem encompassing cars, services, digital experience, and lifestyle and build a community.”
This plan will involve sales and service networks being built across Norway, with the first Nio House outside China set to officially open in the third quarter of this year on Karl Johans Gate. Nio Norway’s first service and delivery center in Oslo will also open in September.
Further outlets known as Nio Spaces will be launched in 2022 in Bergen, Stavanger, Trondheim, and Kristansand, along with an expansion of the brand’s aftersales service network. The latter will provide mobile service and car pickup-and-delivery services in an effort to provide customers with a premium service experience.