Canadian Channel Chiefs Board of Directors appointed Published: May 19th, 2021 By: Canadian Channel Chiefs Council
Fourteen senior executives from across Canada’s tech community renewed their commitment to the development and professionalization of the Channel with their May 18 appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2021-22.
“When we held our annual meeting last year, few would have predicted that today we would still be meeting virtually and holding events at a distance,” said C4 Chair Fawn Annan. “But together we have continued to chart a course for the organization that supports our membership and reaffirms our leadership role as the voice of the channel.”
Published: April 9th, 2021
One of the best ways to win in the digital sales world is to build engagement with clients through carefully nurtured content. Sixty-one per cent of participants in a recent ITWC briefing said this is the most relevant lead generation technique for their businesses.
BRIEFING: 5 Secrets to Winning in the Digital Sales World: Watch On Demand
“At the end of the day, we want to be a trusted knowledge partner for our customers and potential customers. We do that by delivering content which is engaging and really relevant,” said Karen Rowden, Marketing Manager for Epson Canada.
In the past, sales representatives focused on building a personal rapport and trust directly with prospects. Now, they must find ways to do that in an increasingly digital environment.