Published: April 9th, 2021
One of the best ways to win in the digital sales world is to build engagement with clients through carefully nurtured content. Sixty-one per cent of participants in a recent ITWC briefing said this is the most relevant lead generation technique for their businesses.
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“At the end of the day, we want to be a trusted knowledge partner for our customers and potential customers. We do that by delivering content which is engaging and really relevant,” said Karen Rowden, Marketing Manager for Epson Canada.
In the past, sales representatives focused on building a personal rapport and trust directly with prospects. Now, they must find ways to do that in an increasingly digital environment.