Packaging design can serve as both a marketing tool and a way to improve the customer experience. Adweek’s writers discuss the effects of packaging design.
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Data 6 days ago A majority of respondents with a household income between $50,000 and $75,000 disagreed that non-healthcare brands should encourage Covid-19 vaccinations. 6 days ago With data being ubiquitous, savvy brands no longer view it as esoteric or boring but coherent and compelling. August 31, 2020 The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [.] August 4, 2020 In my line of business – data and analytics consulting and coaching – I often recommend some modeling work when confronted with complex targeting challenges. Through this series, I’ve shared [.]