ka torisis editor and chief of all things related. we saw this pass through from the ftc, one of our teammates say you know what i noticed something on my ten-year-old s e-mail the other day. she has an ipad, she has apps for games, lance and all of a sudden there was ads for sex, she is ten years old. he was wondering how did she get this when i monitor her email? could it be the apps? lance, just explain to us how that could be months. we don t know if it happened in this case but how does it happen? well, so many of these , there are 700,000 apps in the app store and an equal number in the google app store, and a good number of them collect date a. this is how they work. and when you hand your child a mobile device, a phone or ipad or something like that and they open and app the majority of them are collecting data and serving ads without your