ka torisis editor and chief of all things related. we saw this pass through from the ftc, one of our teammates say you know what i noticed something on my ten-year-old's e-mail the other day. she has an ipad, she has apps for games, lance and all of a sudden there was ads for sex, she is ten years old. he was wondering how did she get this when i monitor her email? could it be the apps? lance, just explain to us how that could be months. we don't know if it happened in this case but how does it happen? >> well, so many of these', there are 700,000 apps in the app store and an equal number in the google app store, and a good number of them collect date a. this is how they work. and when you hand your child a mobile device, a phone or ipad or something like that and they open and app the majority of them are collecting data and serving ads without your