The K-Culture Festival is returning in full force this year after being held online and in a hybrid format during the COVID-19 pandemic. The third edition of the festival, scheduled to take place for nine days from Sept. 30 to Oct. 8 in Seoul, will feature various programs ― showcases by musicians and bands from various music genres including concerts with star-studded lineups including NCT Dream, IVE, The Boyz, Oh My Girl and Zico; performances by artists and crafters; and other engagement activities letting visitors of all ages experience Korean traditional culture, fashion, food and more.