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Stevia leads natural sweetener market as new varieties emerge
Stevia benefits from strong market availability and favorable consumer perception.
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Adjusting to cost, supply chain challenges of alternative sweeteners
While there are many benefits of replacing sugar with other natural sweeteners, cost often remains the biggest hurdle.
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Classic and cutting-edge sweetener alternatives gain popularity
Familiar sweeteners like malt and honey, as well as emerging varieties like agave and monk fruit, have found increasing appeal among label-conscious consumers.
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