Exceptional ALIEN combats fake reviews with travel recommendations mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
In direct contrast to the revelation that 4.4 per cent of TripAdvisor's total reviews in 2023, amounting to a staggering 1.3 million reviews from 131 countries, were fake, two Australian entrepreneurs have introduced a world first travel platform that focuses on authentic recommendations by the world’s leading creators, acting as travel guides for the cities they love.
After co-founding one of the most successful creative industries in Australia, you’d be forgiven for thinking Justin Drape had reached realms of creative fulfilment that most of us can only ever dream of. However, in a refreshingly candid interview with B&T, Drape - who is now co-founder of Exceptional ALIEN - confesses that there were some creative urges that the advertising industry couldn’t quite fulfil.