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Mumbrellacast: How do you solve a problem like the pitch process?
April 8, 2021 3:40
And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the ‘same old, same old’, despite sales figures climbing higher and higher.
Plus, now that they are well settled as part of Accenture Interactive, The Monkeys’ co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year.
March 8, 2021 2:53
The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down.
After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness.
NRMA credits the campaign with making it the third strongest brand in Australia and strongest insurance brand in the world, according to Brand Finance’s reputable Brand Strength Index.
February 5, 2021 10:46
AHM has launched new brand platform ‘You’re Good’, representing the recent shift in its creative agency from Clemenger BBDO Melbourne to The Monkeys last year.
AHM ran a pitch process for its creative account in mid-2020. Clemenger BBDO Melbourne worked with the health insurer for three years and was responsible for the introduction of the brand platform ‘The Simple Bit’ in 2018.
The new campaign continues the simplistic black and white animations which first appeared with the launch of ‘The Simple Bit’, however the story of each character in the new campaign leads to the message of ‘With AHM, you’re good’.
January 28, 2021 4:16
It was a week of Google news, and fresh off the back of the senate hearing into the News Media Bargaining Code the Australian Competition and Consumer Commission (ACCC) released its interim report for the Digital Advertising Services Inquiry. Here, the team gives the rundown of its initial findings and chats about what the industry has to say now that agencies seem to be out of the woods.
Three agency leaders also left in seven days. David Fox is off to Ogilvy Middle East and North Africa, while Justin Drape announced he was leaving The Monkeys and Colenso BBDO’s Scott Coldham is simultaneously becoming the CMO of two different brands. Were any of these moves a surprise? And what is happening inside these agencies?