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Technical outerwear label Arc’teryx is taking a turn for sustainability with its first-every design ambassador: New York-based upcycling innovator Nicole McLaughlin. The eco-minded creative and climber is set to join the ranks alongside the brand’s long-standing representatives, including surfer Peter Devries, author Florence Williams, runner Brendan Leonard, mountain biker Katie Holden, and climber Shelma Jun.
“As a climber and designer, I’m excited to partner with Arc’teryx,” said McLaughlin. “I’m looking forward to shared learnings and connecting our communities so that together we can amplify the value of circularity, including repurposing garments to keep waste out of landfills.”
PR Partner Press Release
Posted by SGB Media | May 6, 2021
Arc’teryx Equipment announced that Nicole McLaughlin was appointed its first design ambassador, joining its athletes, climbers and thought leaders. The multi-year partnership, which came from shared roots in rock climbing and goals for more sustainable design, aims to change the consumer’s perception of what can be done with waste materials and the conversation of circularity in manufacturing.
Arc’teryx will support McLaughlin’s vision by providing resources and opportunities to showcase her work in sustainability in manufacturing. “As a climber and designer, I’m excited to partner with Arc’teryx,” said McLaughlin. “I’m looking forward to shared learnings and connecting our communities so that together we can amplify the value of circularity, including repurposing garments to keep waste out of landfills.”