PR Partner Press Release
Posted by SGB Media | May 6, 2021
Arc’teryx Equipment announced that Nicole McLaughlin was appointed its first design ambassador, joining its athletes, climbers and thought leaders. The multi-year partnership, which came from shared roots in rock climbing and goals for more sustainable design, aims to change the consumer’s perception of what can be done with waste materials and the conversation of circularity in manufacturing.
Arc’teryx will support McLaughlin’s vision by providing resources and opportunities to showcase her work in sustainability in manufacturing. “As a climber and designer, I’m excited to partner with Arc’teryx,” said McLaughlin. “I’m looking forward to shared learnings and connecting our communities so that together we can amplify the value of circularity, including repurposing garments to keep waste out of landfills.”
Arc’teryx Taps Nicole McLaughlin As Its First Design Ambassador
Arc’teryx Taps Nicole McLaughlin As Its First Design Ambassador
Nicole Mclaughlin
It s been an upward trajectory for Nicole McLaughlin, whose viral upcycled designs put her on the map. And things just got bigger and better for the 27-year-old designer, who s just been tapped as Arc’teryx Equipment s first design ambassador as part of a multi-year partnership.
According to WWD, McLaughlin joins the Vancouver-based company s growing roster of ambassadors that include athletes, climbers, and thought leaders, becoming the first designer to represent the brand in this way. Through the partnership, Arc’teryx will provide McLaughlin with resources and development opportunities, which will see the designer lead design and upcycling workshops in New York City for Arc’teryx Academy this fall.