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[INTERVIEW] KOFICE seeks to make hallyu sustainable via cultural exchange, CSR

Hardly anyone doubts that the K-pop and K-drama industries are enjoying their heyday at the moment, with boy band BTS earning nominations at the prestigious Grammy Awards and Lee Jung-jae - the lead actor of Netflix s 2021 dystopian series “Squid Game” - becoming the first Korean to win an Emmy. Their feats are meaningful themselves, but Jung Kil-hwa, the president of the Korean Foundation for International Cultural Exchange (KOFICE), believes they have a positive spillover effect on Korea s lesser-known cultural assets such as food and beauty, too.

Former MBC producer Jung Gil-hwa takes helm in KOFICE

Posted : 2021-04-20 16:01 Updated : 2021-04-20 20:38 Jung Gil-hwa, president of the Korean Foundation for International Cultural Exchange (KOFICE) speaks during his inauguration ceremony, held in western Seoul s Mapo District, Monday. Courtesy of KOFICE By Lee Gyu-lee The Korean Foundation for International Cultural Exchange (KOFICE) has appointed former producer and professor Jung Gil-hwa as its president. KOFICE President Jung Gil-hwa / Courtesy of KOFICEThe foundation, which was founded in 2003, held a small-scale inauguration ceremony to welcome its new head Monday at the DMC High-Tech Industry Center, located in western Seoul s Mapo District. The event was also streamed online as social distancing guidelines restrict large gatherings.

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